Introduction

Clever name for the blog, right? No wait, there’s more!!!

My background includes many years in the wine business. That means I have unloaded 40’ containers of wine, stocked bins, advised customers, written newsletters, led wine tastings, created shelf talkers and signage, tasted many, many wines, and otherwise enjoyed the draught of responsibilities inherent in the business. Also, I paid attention.

I have also been an editor for a small press, published three books (poetry), and created marketing communications for retailers. I do not use the term expert, but I can safely aver to having some knowledge and much curiosity concerning what I wrote about. That’s fair, isn’t it?

I will review wines and possibly restaurants, supply such info as I have gathered in my studies, ruminate on people and places, and with luck largely avoid passive voice.

I mean to keep it fresh.

I worked for a store that depended on its monthly newsletter for its connection with customers. When I took over the writing of this newsletter, I carried on and even improved the tradition of offering clear information, thoughtful writing, and an entertaining style. So it shall continue.

P.S. No one pays me to do this. If something comes over the transom and interests me, I will write about it.